เปรียบเทียบวิธี

	การวิเคราะห์ภาพภาคสนาม	Visual Elicitation Visual Analysis
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s–2000s (systematic field-based visual methods codified)	2000s–2010s (consolidation as a combined approach)
ผู้ริเริ่ม	Gillian Rose; Marcus Banks; John Collier Jr. (photo-elicitation precursors)	Synthesised from photo elicitation (Collier, 1957; Harper, 2002) and visual analysis traditions (Rose; Banks)
ประเภท	Qualitative field research technique	Qualitative combined method
แหล่งต้นตำรับ	Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials (3rd ed.). Sage. ISBN: 978-1446207567	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.
ชื่อเรียกอื่น	fieldwork visual analysis, in-situ visual analysis, ethnographic visual analysis, field visual research	VEVA, photo-elicitation visual analysis, image elicitation visual analysis, participatory visual analysis
ที่เกี่ยวข้อง	5	4
สรุป	Field-based visual analysis is a qualitative approach in which researchers collect and analyze visual materials — photographs, video, diagrams, environmental signs, and spatial arrangements — directly within the natural settings where they are produced and used. By anchoring visual analysis in fieldwork, this method captures images and visual phenomena in their social and spatial context, enabling interpretation that goes beyond what can be achieved from decontextualized images alone.	Visual Elicitation Visual Analysis (VEVA) is a qualitative method that uses photographs or other images as interview stimuli to prompt participant engagement, then subjects the resulting visual materials — both the stimuli and any participant-produced images — to systematic visual analysis. The approach treats images as the primary analytic object, examining composition, symbolism, and visual meaning rather than limiting analysis to the verbal discourse images generate. VEVA is particularly powerful in participatory visual research and photo-voice studies where images are both elicitation tools and data.