เปรียบเทียบวิธี

	ทฤษฎีฐานรากแบบสตรอสเซียนที่อิงภาคสนาม	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Anselm Strauss and Juliet Corbin	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative theory-building approach	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Strauss, A., & Corbin, J. (1990). Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Sage. ISBN: 978-0803932500	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	Straussian GT with fieldwork, fieldwork-grounded theory, Strauss-Corbin grounded theory, constructivist Straussian GT	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	4	5
สรุป	Field-based Straussian grounded theory applies the systematic coding procedures of Strauss and Corbin's grounded theory tradition to data generated through sustained fieldwork — direct observation, ethnographic notes, informal conversations, and artefact collection — rather than relying solely on formal interviews. The goal is to generate a substantive theory that is firmly anchored in the natural social setting where the phenomenon occurs, capturing both interaction and context.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.