เปรียบเทียบวิธี

	การวิเคราะห์อุปลักษณ์ภาคสนาม	การวิเคราะห์เนื้อหา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s–2000s (field-based applications)	Systematised through Krippendorff's methodology work; 4th edition 2018
ผู้ริเริ่ม	Rooted in Lakoff & Johnson (1980); field-based application developed across educational and social science research from the 1990s onward	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
ประเภท	Qualitative analytic method	Qualitative / mixed-method research technique
แหล่งต้นตำรับ	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
ชื่อเรียกอื่น	field metaphor elicitation, naturalistic metaphor analysis, contextual metaphor analysis, FbMA	İçerik Analizi, systematic content coding, quantitative content analysis
ที่เกี่ยวข้อง	5	5
สรุป	Field-based metaphor analysis is a qualitative method that collects and interprets spontaneous or elicited metaphors from participants in their natural settings. Grounded in Lakoff and Johnson's conceptual metaphor theory, it reveals how individuals and communities structure abstract concepts — such as teaching, leadership, or illness — through figurative language encountered or produced in real contexts. Unlike purely document-based metaphor studies, field-based variants combine data collection in natural field settings with systematic analytic coding.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.