เปรียบเทียบวิธี

	การชาติพันธุ์วรรณนาแบบดิจิทัลภาคสนาม	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Christine Hine; Sarah Pink et al.	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative research design	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	connective ethnography, blended digital ethnography, hybrid online-offline ethnography, field-integrated digital ethnography	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	6	5
สรุป	Field-based digital ethnography is a qualitative research design that combines traditional in-person fieldwork with systematic collection and analysis of digital data. Rather than studying online communities in isolation, it traces how social life moves between physical settings and digital spaces, treating both as equally real sites of cultural practice. Rooted in Christine Hine's virtual ethnography and Sarah Pink's digital ethnography principles, it is particularly suited to studying communities whose practices span offline and online worlds.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.