เปรียบเทียบวิธี

	การวิเคราะห์การสนทนาภาคสนาม	การวิเคราะห์วาทกรรม	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline	Process / pipeline
ปีกำเนิด	1960s–1970s (CA foundations); field applications consolidated from the 1990s onward	1989 (Fairclough); 1987 (Potter & Wetherell)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA roots); extended to field settings by later ethnomethodologists	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative observational-analytic approach	Method	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Hindmarsh, J., & Llewellyn, N. (2017). Video in sociomaterial investigations: A solution to the problem of relevance for organizational research. Organizational Research Methods, 21(2), 412–437.	Fairclough, N. (1989). Language and power. Longman.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	field CA, naturalistic conversation analysis, in situ conversation analysis, fieldwork CA	DA, Critical Discourse Analysis, Discursive Analysis	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	3	2	5
สรุป	Field-based conversation analysis (field CA) applies the rigorous sequential-analytic methods of conversation analysis to talk and interaction recorded in real-world settings — workplaces, clinics, classrooms, and public spaces — rather than to pre-existing corpora or laboratory data. By combining sustained fieldwork access with fine-grained transcript analysis, it reveals how social order is accomplished turn by turn in the actual environments where it matters.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.