เปรียบเทียบวิธี

	การวิเคราะห์วาทกรรม	ชาติพันธุ์วรรณนา	การวิเคราะห์เรื่องเล่า
สาขาวิชา	การวิจัยเชิงคุณภาพ	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline	Process / pipeline
ปีกำเนิด	1989 (Fairclough); 1987 (Potter & Wetherell)	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1967 (foundational); 2008 (canonical handbook)
ผู้ริเริ่ม	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Catherine Kohler Riessman (seminal synthesis, 2008); roots in Labov & Waletzky (1967)
ประเภท	Method	Qualitative fieldwork tradition	Qualitative interpretive method
แหล่งต้นตำรับ	Fairclough, N. (1989). Language and power. Longman.	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Riessman, C.K. (2008). Narrative Methods for the Human Sciences. Sage.
ชื่อเรียกอื่น	DA, Critical Discourse Analysis, Discursive Analysis	Etnografi, participant observation, fieldwork, ethnographic research	narrative inquiry, life history analysis, biographical research, Anlatı Analizi (Narrative Analysis)
ที่เกี่ยวข้อง	2	5	6
สรุป	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Narrative analysis is a qualitative research method, synthesised canonically by Catherine Kohler Riessman (2008), that examines how individuals storise their lived experiences and construct meaning through the telling. Drawing on life history, biographical, and narrative inquiry traditions, it treats the story itself — not just its content — as the unit of analysis, attending to temporal sequence, plot structure, and the social context in which a narrative is produced.