เปรียบเทียบวิธี
ดูวิธีที่เลือกเทียบกันแบบเคียงข้าง แถวที่ต่างกันจะถูกเน้นไว้
| ทฤษฎีฐานรากแบบดิจิทัลตามแนวทางของสเตราส์ (Digital Straussian Grounded Theory)× | เน็ตโนกราฟี× | |
|---|---|---|
| สาขาวิชา | เชิงคุณภาพ | เชิงคุณภาพ |
| ตระกูล | Process / pipeline | Process / pipeline |
| ปีกำเนิด≠ | 1990 (Strauss & Corbin foundational); digital adaptation 2000s–2010s | 1997 (coined); 2010 (first comprehensive methodology book) |
| ผู้ริเริ่ม≠ | Anselm Strauss & Juliet Corbin (foundational GT); adapted to digital contexts by subsequent methodologists | Robert V. Kozinets |
| ประเภท≠ | Qualitative research design and analysis approach | Qualitative research method |
| แหล่งต้นตำรับ≠ | Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed.). Sage. ISBN: 978-0803959408 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| ชื่อเรียกอื่น | digital GT (Straussian), Straussian GT in digital contexts, online Straussian grounded theory, digital Strauss-Corbin grounded theory | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| ที่เกี่ยวข้อง | 6 | 6 |
| สรุป≠ | Digital Straussian grounded theory applies the systematic, coding-driven approach of Strauss and Corbin's grounded theory to digital data sources such as online forums, social media, chat logs, and digital documents. It retains the Straussian paradigm model and three-stage coding structure — open, axial, and selective — while adapting sampling strategies, theoretical saturation criteria, and ethical protocols to the unique features of online and digital research environments. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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