เปรียบเทียบวิธี

	มานุษยวิทยาสถาบันดิจิทัล	ชาติพันธุ์วรรณนาดิจิทัล
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	IE: 1980s–1990s; digital adaptation: 2000s–2010s	Late 1990s – 2000s
ผู้ริเริ่ม	Dorothy E. Smith (IE foundations); extended by IE scholars to digital contexts	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
ประเภท	Qualitative research design	Qualitative research method
แหล่งต้นตำรับ	Smith, D. E. (2005). Institutional Ethnography: A Sociology for People. AltaMira Press. ISBN: 978-0759105010	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
ชื่อเรียกอื่น	Digital IE, online institutional ethnography, virtual institutional ethnography, digital Smith IE	online ethnography, virtual ethnography, internet ethnography, netnography
ที่เกี่ยวข้อง	6	6
สรุป	Digital Institutional Ethnography (Digital IE) applies Dorothy E. Smith's institutional ethnography framework to digital and online settings. It investigates how institutional ruling relations — the texts, policies, and coordination mechanisms that organize people's everyday lives — operate through digital infrastructures such as platforms, software systems, online documents, and algorithmic processes. The goal is to make visible how digital tools and texts coordinate and subordinate experience to institutional interests.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.