เปรียบเทียบวิธี

	กรณีศึกษาดิจิทัล	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s (building on Yin's 1984 foundational case study framework)	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Robert K. Yin (case study foundations); extended to digital contexts by multiple scholars in the 2000s–2010s	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative research design	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	online case study, virtual case study, internet-based case study, digital ethnographic case study	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	6	5
สรุป	Digital case study research applies the classic bounded case study framework to phenomena that are situated in, or mediated by, digital environments. Drawing on Robert Yin's foundational case study methodology, it investigates a contemporary phenomenon in depth within its real-world digital context — using online documents, social media archives, virtual interviews, website content, and other digital artifacts as primary evidence. The approach is particularly suited to studying how individuals, groups, or organisations behave in online spaces.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.