เปรียบเทียบวิธี

	การพรรณนาชาติพันธุ์วรรณนาดิจิทัล	การสืบสวนเชิงพรรณนา
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	2000
ผู้ริเริ่ม	Annette Markham; expanded through netnography work by Robert Kozinets	D. Jean Clandinin and F. Michael Connelly
ประเภท	Qualitative self-reflexive design	Method
แหล่งต้นตำรับ	Markham, A. N. (2013). Undermining 'data': A critical examination of a core term in scientific inquiry. First Monday, 18(10).	Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass.
ชื่อเรียกอื่น	online autoethnography, virtual autoethnography, digital self-ethnography, networked autoethnography	Narrative Analysis, Narrative Research, Life Story Method
ที่เกี่ยวข้อง	5	3
สรุป	Digital autoethnography is a qualitative research design in which the researcher systematically examines their own lived experience within digital environments — social media platforms, online communities, gaming worlds, digital workplaces, or other networked spaces — to illuminate broader cultural and social phenomena. Combining autoethnography's first-person reflexivity with the study of digital life, it treats personal digital traces, interactions, and self-representations as primary data.	Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.