เปรียบเทียบวิธี

	Cultural Models Analysis	ทฤษฎีฐานราก
สาขาวิชา	Anthropology	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2005	1967
ผู้ริเริ่ม	Cognitive anthropology of cultural models (Quinn, Holland, D'Andrade, Strauss)	Barney Glaser and Anselm Strauss
ประเภท	Discourse-analytic method for reconstructing shared tacit cognitive schemas	Method
แหล่งต้นตำรับ	Quinn, N. (Ed.) (2005). Finding Culture in Talk: A Collection of Methods. New York: Palgrave Macmillan. ISBN: 9781403969132	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
ชื่อเรียกอื่น	Cultural Schema Analysis, Cultural Models Theory, Schema-Based Discourse Analysis, Finding Culture in Talk	GT, Grounded Theory Approach
ที่เกี่ยวข้อง	4	3
สรุป	Cultural models analysis is a discourse-analytic method for reconstructing the shared, largely tacit cognitive schemas — the cultural models — that organize how members of a group understand a domain such as marriage, success, or illness. Rather than asking people to state their models directly (they usually cannot), the analyst examines what speakers say spontaneously: the key words they reach for, the metaphors they reason with, and the assumptions their arguments take for granted. Recurring patterns across many speakers' talk are taken as traces of an underlying schema that the talk presupposes but never fully spells out.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.