เปรียบเทียบวิธี

	การวิเคราะห์อรรถลักษณ์เชิงวิพากษ์	การวิเคราะห์ด้วยภาพ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1957 (Barthes); systematised as critical approach in 1980s–1990s	Formalized in social sciences from the 1980s–2000s
ผู้ริเริ่ม	Roland Barthes (mythologies/ideology in signs); extended by Gunther Kress and Theo van Leeuwen (social semiotics)	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks
ประเภท	Qualitative interpretive analysis	Qualitative research approach
แหล่งต้นตำรับ	Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge. ISBN: 978-0415319157	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
ชื่อเรียกอื่น	CSA, critical semiotics, critical sign analysis, ideological semiotic analysis	visual research methods, image analysis, visual inquiry, visual data analysis
ที่เกี่ยวข้อง	5	6
สรุป	Critical semiotic analysis is a qualitative method that examines how signs — words, images, gestures, sounds — construct and naturalise ideological meanings. Drawing on Roland Barthes's distinction between denotation and connotation, and on critical social semiotics developed by Kress and van Leeuwen, the approach moves beyond surface-level description to expose how texts reproduce or challenge power relations, cultural norms, and dominant ideologies.	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.