เปรียบเทียบวิธี

	การวิเคราะห์เนื้อหา	การวิเคราะห์วาทกรรม	ทฤษฎีฐานราก
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline	Process / pipeline
ปีกำเนิด	Systematised through Krippendorff's methodology work; 4th edition 2018	1989 (Fairclough); 1987 (Potter & Wetherell)	1967
ผู้ริเริ่ม	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Barney Glaser and Anselm Strauss
ประเภท	Qualitative / mixed-method research technique	Method	Method
แหล่งต้นตำรับ	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Fairclough, N. (1989). Language and power. Longman.	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
ชื่อเรียกอื่น	İçerik Analizi, systematic content coding, quantitative content analysis	DA, Critical Discourse Analysis, Discursive Analysis	GT, Grounded Theory Approach
ที่เกี่ยวข้อง	5	2	3
สรุป	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.