เปรียบเทียบวิธี

	การวิเคราะห์ร่วม	Microsimulation
สาขาวิชา	การออกแบบการทดลอง	การจำลอง
ตระกูล	Hypothesis test	Process / pipeline
ปีกำเนิด	1978	1957
ผู้ริเริ่ม	Paul E. Green & V. Srinivasan	Guy Orcutt (concept, 1957); modern tax-transfer frameworks developed through EUROMOD and related projects
ประเภท	Decomposition-based utility estimation	Policy simulation / computational social science
แหล่งต้นตำรับ	Green, P.E. & Srinivasan, V. (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5(2), 103–123.	O'Donoghue, C. (Ed.) (2014). Handbook of Microsimulation Modelling. Emerald.
ชื่อเรียกอื่น	CBC conjoint, choice-based conjoint, adaptive conjoint analysis, full-profile conjoint	Mikrosimülasyon, micro-simulation, policy microsimulation
ที่เกี่ยวข้อง	6	5
สรุป	Conjoint analysis is a preference-measurement technique that decomposes overall product evaluations into the separate utility values — called part-worths — that respondents assign to each attribute level. Formalised by Green and Srinivasan in their seminal 1978 Journal of Consumer Research paper, the method has become the dominant tool in marketing research and product design for quantifying what buyers truly trade off when they choose between options.	Microsimulation is a computational method that simulates policy effects by operating directly on a population of individual micro-units — households, firms, patients — and applying rules to each unit according to its own demographic, economic, and behavioural characteristics. Developed conceptually by Guy Orcutt in 1957, it has become the standard tool for evaluating tax reform, pension systems, and health policy before implementation.