เปรียบเทียบวิธี

	การวิเคราะห์อรรถศาสตร์เชิงเปรียบเทียบ	การวิเคราะห์อรรถลักษณ์เชิงวิพากษ์
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Early 20th century (Saussure 1916; Peirce c. 1900); comparative framing consolidated from 1970s onward	1957 (Barthes); systematised as critical approach in 1980s–1990s
ผู้ริเริ่ม	Ferdinand de Saussure (semiology), Charles Sanders Peirce (semiotics); comparative application developed across cultural and communication studies	Roland Barthes (mythologies/ideology in signs); extended by Gunther Kress and Theo van Leeuwen (social semiotics)
ประเภท	Qualitative comparative analysis	Qualitative interpretive analysis
แหล่งต้นตำรับ	Chandler, D. (2007). Semiotics: The Basics (2nd ed.). Routledge. ISBN: 978-0415363754	Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge. ISBN: 978-0415319157
ชื่อเรียกอื่น	cross-cultural semiotics, comparative sign analysis, comparative semiology, CSA	CSA, critical semiotics, critical sign analysis, ideological semiotic analysis
ที่เกี่ยวข้อง	6	5
สรุป	Comparative semiotic analysis examines how signs, symbols, and meaning-making systems operate across two or more contexts — such as different cultures, historical periods, media platforms, or social groups. By applying semiotic frameworks (denotation, connotation, myth, codes, paradigms) systematically across parallel corpora, researchers reveal how the same sign produces different meanings, how ideologies are encoded differently, or how symbolic structures converge and diverge across settings.	Critical semiotic analysis is a qualitative method that examines how signs — words, images, gestures, sounds — construct and naturalise ideological meanings. Drawing on Roland Barthes's distinction between denotation and connotation, and on critical social semiotics developed by Kress and van Leeuwen, the approach moves beyond surface-level description to expose how texts reproduce or challenge power relations, cultural norms, and dominant ideologies.