เปรียบเทียบวิธี

	การชาติพันธุ์วรรณนาแบบดิจิทัลเชิงเปรียบเทียบ	การศึกษาเปรียบเทียบกรณีศึกษา	ชาติพันธุ์วรรณนาดิจิทัล	ชาติพันธุ์วรรณนา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline	Process / pipeline	Process / pipeline
ปีกำเนิด	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)	1984 (Yin); 1995 (Stake)	Late 1990s – 2000s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
ผู้ริเริ่ม	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)	Robert K. Yin; Robert E. Stake	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
ประเภท	Qualitative research design	Qualitative / mixed research design	Qualitative research method	Qualitative fieldwork tradition
แหล่งต้นตำรับ	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
ชื่อเรียกอื่น	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography	cross-case study, multi-site case study, multiple case study design, comparative case analysis	online ethnography, virtual ethnography, internet ethnography, netnography	Etnografi, participant observation, fieldwork, ethnographic research
ที่เกี่ยวข้อง	5	4	6	5
สรุป	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.	Comparative case study is a qualitative research design in which two or more bounded cases are studied in depth and then systematically compared to identify similarities, differences, and patterns across contexts. Rooted in Yin's replication logic and Stake's multiple case framework, it is particularly suited to questions that ask how or why a phenomenon unfolds differently — or similarly — across distinct settings, populations, or time periods.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.