เปรียบเทียบวิธี

	การออกแบบการศึกษาเหตุการณ์แบบเบย์ (Bayesian Event Study Design)	Difference-in-Differences (DiD)
สาขาวิชา	การอนุมานเชิงสาเหตุ	เศรษฐมิติ
ตระกูล	Regression model	Regression model
ปีกำเนิด	1990s–2010s	1994
ผู้ริเริ่ม	Developed from classical event study methodology (Fama et al., 1969) with Bayesian extensions proposed through the 1990s–2010s	Card & Krueger (canonical 1994 application); Angrist & Pischke (textbook treatment)
ประเภท	Quasi-experimental / causal inference	Causal inference / panel regression
แหล่งต้นตำรับ	Sorescu, A., Warren, N. L., & Ertekin, L. (2017). Event study methodology in the marketing literature: An overview. Journal of the Academy of Marketing Science, 45(2), 186-207.	Angrist, J. D., & Pischke, J.-S. (2009). Mostly Harmless Econometrics: An Empiricist's Companion. Princeton University Press. ISBN: 978-0691120355
ชื่อเรียกอื่น	Bayesian event study, Bayesian abnormal return estimation, Bayesian pre-post event analysis, BES	diff-in-diff, DiD, Farkların Farkı (Diff-in-Diff)
ที่เกี่ยวข้อง	5	5
สรุป	Bayesian Event Study Design extends the classical event study framework by replacing frequentist significance testing with a full Bayesian inferential framework. It estimates how an event (policy change, announcement, shock) alters an outcome trajectory by learning a prior model from the estimation window and updating it with observed data, yielding posterior distributions over abnormal effects and cumulative causal impacts with full uncertainty quantification.	Difference-in-Differences is a causal-inference method that estimates the effect of an intervention by comparing how a treatment group and a control group change over time. Made famous by Card and Krueger's 1994 minimum-wage study and developed in Angrist and Pischke's Mostly Harmless Econometrics, it isolates the treatment effect as the difference between the two groups' before-after changes.