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| Skala angažmana na društvenim mrežama× | Skala zadovoljstva e-učenjem× | |
|---|---|---|
| Oblast | Informacioni sistemi | Informacioni sistemi |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 2011 | 2008 |
| Tvorac≠ | Hollebeek; Zhang & Zhu | Bolliger, Halupa, Chi & Kilduff |
| Tip≠ | Likert-scale engagement measure | Likert-scale satisfaction measure |
| Temeljni izvor≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971. link ↗ |
| Drugi nazivi | Social Media Engagement, SME Scale | ELSS, Online Learning Satisfaction |
| Srodne | 4 | 4 |
| Sažetak≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery. |
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