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| Квантитативна анализа садржаја× | Tematska analiza× | |
|---|---|---|
| Oblast≠ | Dizajn istraživanja | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1950s (Berelson 1952; Krippendorff 1980/2004) | 2006 |
| Tvorac≠ | Bernard Berelson; later systematised by Klaus Krippendorff | Virginia Braun and Victoria Clarke |
| Tip≠ | Quantitative observational research method | Method |
| Temeljni izvor≠ | Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Sage. ISBN: 978-0761915454 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Drugi nazivi≠ | QCA, manifest content analysis, systematic content analysis, frequency-based content analysis | TA, Reflexive Thematic Analysis |
| Srodne≠ | 4 | 3 |
| Sažetak≠ | Quantitative content analysis is a systematic, replicable method for converting the manifest content of text, images, or other recorded communication into numerical data. By applying a pre-specified codebook to a defined corpus and counting or scaling the resulting categories, researchers obtain frequency distributions, proportions, and relationships that can be subjected to standard statistical tests. It is the dominant method for large-scale, objective analysis of media, documents, social media posts, policy texts, and similar materials. | Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences. |
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