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| Net Promoter Score× | Мерење бренд капитала× | |
|---|---|---|
| Oblast | Marketing | Marketing |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 2003 | 1991 |
| Tvorac≠ | Frederick F. Reichheld | David A. Aaker |
| Tip≠ | Loyalty metric | Measurement framework |
| Temeljni izvor≠ | Reichheld, F. F. (2003). The One Number You Need to Grow. Harvard Business Review, 81(12), 46-54. link ↗ | Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110 |
| Drugi nazivi | NPS, Net Promoter System | Brand Valuation, Brand Strength Assessment |
| Srodne≠ | 4 | 5 |
| Sažetak≠ | Net Promoter Score (NPS) is a customer loyalty and satisfaction metric developed by Fred Reichheld in 2003, measured through a single question: How likely is it that you would recommend our company/product/service to a friend or colleague? The metric categorizes respondents into promoters, passives, and detractors, providing a straightforward indicator of customer advocacy and business growth potential. | Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation. |
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