Uporedite metode

	Analiza metafora	Analiza sadržaja	Analiza diskursa
Oblast	Kvalitativno	Kvalitativno	Kvalitativno istraživanje
Porodica	Process / pipeline	Process / pipeline	Process / pipeline
Godina nastanka	Theoretical foundation 1980; systematic research applications from 1990s onward	Systematised through Krippendorff's methodology work; 4th edition 2018	1989 (Fairclough); 1987 (Potter & Wetherell)
Tvorac	George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis)	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Tip	Qualitative research method	Qualitative / mixed-method research technique	Method
Temeljni izvor	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Fairclough, N. (1989). Language and power. Longman.
Drugi nazivi	Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis	İçerik Analizi, systematic content coding, quantitative content analysis	DA, Critical Discourse Analysis, Discursive Analysis
Srodne	6	5	2
Sažetak	Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.