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| Analiza sadržaja× | Analiza diskursa× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | Systematised through Krippendorff's methodology work; 4th edition 2018 | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| Tvorac≠ | Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| Tip≠ | Qualitative / mixed-method research technique | Method |
| Temeljni izvor≠ | Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| Drugi nazivi | İçerik Analizi, systematic content coding, quantitative content analysis | DA, Critical Discourse Analysis, Discursive Analysis |
| Srodne≠ | 5 | 2 |
| Sažetak≠ | Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
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