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| Skala zadovoljstva e-učenjem× | Skala angažmana na društvenim mrežama× | |
|---|---|---|
| Oblast | Informacioni sistemi | Informacioni sistemi |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 2008 | 2011 |
| Tvorac≠ | Bolliger, Halupa, Chi & Kilduff | Hollebeek; Zhang & Zhu |
| Tip≠ | Likert-scale satisfaction measure | Likert-scale engagement measure |
| Temeljni izvor≠ | Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971. link ↗ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ |
| Drugi nazivi | ELSS, Online Learning Satisfaction | Social Media Engagement, SME Scale |
| Srodne | 4 | 4 |
| Sažetak≠ | The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery. | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. |
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