Uporedite metode

	Digitalna analiza konverzacije	Tematska analiza
Oblast	Kvalitativno	Kvalitativno istraživanje
Porodica	Process / pipeline	Process / pipeline
Godina nastanka	1974 (CA foundations); 1990s–2000s (digital adaptation)	2006
Tvorac	Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); Susan Herring (computer-mediated discourse adaptation)	Virginia Braun and Victoria Clarke
Tip	Qualitative discourse analysis method	Method
Temeljni izvor	Sacks, H., Schegloff, E. A., & Jefferson, G. (1974). A simplest systematics for the organization of turn-taking for conversation. Language, 50(4), 696–735.	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Drugi nazivi	DCA, online conversation analysis, digital CA, computer-mediated conversation analysis	TA, Reflexive Thematic Analysis
Srodne	5	3
Sažetak	Digital Conversation Analysis (DCA) applies the systematic, turn-by-turn analytical procedures of Conversation Analysis (CA) to digital and computer-mediated interactions — including chat logs, social media threads, instant messages, and online forums. Rooted in the foundational CA framework of Sacks, Schegloff, and Jefferson, DCA adapts classical concepts such as turn-taking, adjacency pairs, and sequential organisation to account for the asynchronous, multimodal, and textual character of online communication.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.