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| Uporedna digitalna etnografija× | Tematska analiza× | |
|---|---|---|
| Oblast≠ | Kvalitativno | Kvalitativno istraživanje |
| Porodica | Process / pipeline | Process / pipeline |
| Godina nastanka≠ | 1995–2000 (multi-sited framework 1995; virtual ethnography 2000) | 2006 |
| Tvorac≠ | Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography) | Virginia Braun and Victoria Clarke |
| Tip≠ | Qualitative research design | Method |
| Temeljni izvor≠ | Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963 | Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗ |
| Drugi nazivi≠ | CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography | TA, Reflexive Thematic Analysis |
| Srodne≠ | 5 | 3 |
| Sažetak≠ | Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss. | Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences. |
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