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	Vizuálna diskurzívna analýza s podnetmi (Visual Elicitation Discourse Analysis	Tematická analýza
Odbor	Kvalitatívne metódy	Kvalitatívny výskum
Rodina	Process / pipeline	Process / pipeline
Rok vzniku	Late 1990s–2000s (consolidation as a combined approach)	2006
Tvorca	Synthesised from photo-elicitation (Clark, 1969; Harper, 2002) and discourse analysis (Foucault; Fairclough)	Virginia Braun and Victoria Clarke
Typ	Qualitative combined method	Method
Pôvodný zdroj	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Ďalšie názvy	VEDA, photo-elicitation discourse analysis, image-elicitation discourse analysis, visual elicitation interview analysis	TA, Reflexive Thematic Analysis
Príbuzné	5	3
Zhrnutie	Visual Elicitation Discourse Analysis (VEDA) is a qualitative method that uses photographs or other images as interview stimuli to generate participant talk, which is then subjected to systematic discourse analysis. By anchoring conversation in concrete visual materials, VEDA accesses meanings, ideologies, and subject positions that purely verbal questioning often fails to surface. The approach combines the depth of elicitation interviewing with the critical, language-focused rigour of discourse analysis.	Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.