Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Škála angažovanosti na sociálnych médiách× | Škála spokojnosti s e-learningom× | |
|---|---|---|
| Odbor | Informačné systémy | Informačné systémy |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 2011 | 2008 |
| Tvorca≠ | Hollebeek; Zhang & Zhu | Bolliger, Halupa, Chi & Kilduff |
| Typ≠ | Likert-scale engagement measure | Likert-scale satisfaction measure |
| Pôvodný zdroj≠ | Zhang, X., & Zhu, F. (2012). Product reviews, information richness, and consumer purchasing behavior. Journal of Management Information Systems, 29(2), 7-36. link ↗ | Chi, T., & Kilduff, P. P. (2011). Understanding consumer perceived value of casual online games. New Media & Society, 13(6), 954-971. link ↗ |
| Ďalšie názvy | Social Media Engagement, SME Scale | ELSS, Online Learning Satisfaction |
| Príbuzné | 4 | 4 |
| Zhrnutie≠ | The Social Media Engagement Scale measures the intensity and quality of user participation and interaction with social media platforms and content. Developed by researchers including Hollebeek (2011) and informed by work on consumer engagement (Zhang & Zhu, 2012), the scale captures cognitive, emotional, and behavioral dimensions of how users interact with social platforms, brands, and online communities. | The E-Learning Satisfaction Scale measures learner satisfaction with online educational experiences across multiple dimensions including platform quality, instructor effectiveness, course content, peer interaction, and technical support. Developed through research by Bolliger, Halupa, Chi, and others studying online higher education, the scale helps institutions assess course quality, predict learner retention, and identify improvement opportunities in digital education delivery. |
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