Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Narativne skúmanie× | Netnografia× | |
|---|---|---|
| Odbor≠ | Kvalitatívny výskum | Kvalitatívne metódy |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 2000 | 1997 (coined); 2010 (first comprehensive methodology book) |
| Tvorca≠ | D. Jean Clandinin and F. Michael Connelly | Robert V. Kozinets |
| Typ≠ | Method | Qualitative research method |
| Pôvodný zdroj≠ | Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass. link ↗ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| Ďalšie názvy≠ | Narrative Analysis, Narrative Research, Life Story Method | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| Príbuzné≠ | 3 | 6 |
| Zhrnutie≠ | Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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