Porovnať metódy
Prezrite si vybrané metódy vedľa seba; riadky, ktoré sa líšia, sú zvýraznené.
| Digitálna fenomenológia× | Netnografia× | |
|---|---|---|
| Odbor | Kvalitatívne metódy | Kvalitatívne metódy |
| Rodina | Process / pipeline | Process / pipeline |
| Rok vzniku≠ | 2000s–2010s | 1997 (coined); 2010 (first comprehensive methodology book) |
| Tvorca≠ | Emerging from classical phenomenology (Husserl, Heidegger) applied to digital contexts; synthesised by scholars such as Sarah Pink and Mark D. Vagle | Robert V. Kozinets |
| Typ≠ | Qualitative research approach | Qualitative research method |
| Pôvodný zdroj≠ | Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (2016). Digital Ethnography: Principles and Practice. Sage. ISBN: 978-1446200476 | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 |
| Ďalšie názvy | online phenomenology, virtual phenomenology, phenomenology of digital experience, digitally-mediated phenomenology | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography |
| Príbuzné | 6 | 6 |
| Zhrnutie≠ | Digital Phenomenology is a qualitative research approach that applies phenomenological inquiry to lived experiences mediated by or situated within digital environments — including social media platforms, virtual communities, online spaces, and interactions with digital technologies. It asks how people experience, make meaning of, and embody their encounters with digital tools and online worlds, using the interpretive and descriptive rigour of classical phenomenology in settings where much or all of the experience unfolds online. | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. |
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