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Orientação Estratégica×Escala de Capacidade de Absorção×
ÁreaGestão estratégicaGestão estratégica
FamíliaProcess / pipelineProcess / pipeline
Ano de origem19782002
Autor originalMiles and Snow; extended by Miller and FriesenShaker Zahra and Gerard George
TipoOrganizational self-report questionnaireOrganizational self-report questionnaire
Fonte seminalMiles, R. E., & Snow, C. C. (1978). Organizational strategy, structure, and process. McGraw-Hill. DOI ↗Zahra, S. A., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185–203. DOI ↗
Outros nomesStrategic Posture Scale, Miller-Friesen FrameworkACAP, Zahra-George Scale
Relacionados55
ResumoStrategic Orientation refers to the fundamental approach an organization adopts when competing in its market, encompassing its competitive strategy, market focus, and organizational design. Miles and Snow's (1978) foundational framework identifies four strategic postures: Defenders (focus on stable market segments, operational efficiency, and incremental innovation), Prospectors (pursue new market opportunities, drive innovation, accept higher risk), Analyzers (balance efficiency and innovation, serve established markets while exploring adjacent opportunities), and Reactors (lack clear strategy, respond reactively to environmental pressures). This scale operationalizes Miles and Snow's framework, revealing an organization's strategic type and fit with its environment and structure.Absorptive Capacity (ACAP) refers to an organization's ability to acquire, assimilate, transform, and exploit external knowledge to enhance innovation and performance. Zahra and George (2002) reconceptualized absorptive capacity into four distinct but interrelated processes in their foundational Academy of Management Review article. This measurement scale captures organizational learning dynamics and knowledge-based competitive advantage, making it essential for assessing innovation capability and knowledge management effectiveness.
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ScholarGateComparar métodos: Strategic Orientation Scale · Absorptive Capacity Scale. Recuperado em 2026-06-18 de https://scholargate.app/pt/compare