Comparar métodos

	Etnografia Digital Interpretativa	Etnografia	Netnografia
Área	Qualitativo	Qualitativo	Qualitativo
Família	Process / pipeline	Process / pipeline	Process / pipeline
Ano de origem	Late 1990s–2000s	c. 1922 (Malinowski's Argonauts of the Western Pacific)	1997 (coined); 2010 (first comprehensive methodology book)
Autor original	Christine Hine; Sarah Pink and colleagues	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology	Robert V. Kozinets
Tipo	Qualitative research design	Qualitative fieldwork tradition	Qualitative research method
Fonte seminal	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Outros nomes	virtual ethnography (interpretivist), online ethnography, internet ethnography, digital fieldwork	Etnografi, participant observation, fieldwork, ethnographic research	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Relacionados	4	5	6
Resumo	Interpretive digital ethnography is a qualitative research design that studies human cultures, communities, and practices as they emerge and unfold in digital spaces. Drawing on the interpretivist tradition, it treats online environments as genuine cultural sites and uses sustained, participant-oriented fieldwork to produce rich, context-sensitive accounts of how people create meaning through digital interaction.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.