Comparar métodos

	Teste A/B Duplo-Cego	Experimento Fatorial
Área	Delineamento experimental	Delineamento experimental
Família	Process / pipeline	Process / pipeline
Ano de origem	1935 (Fisher's formal randomized design); double-blinding in A/B testing: 1990s–2000s	1926–1935
Autor original	Evolved from clinical trial methodology; early systematic blinding attributed to James Lind (1753) and formalized by R. A. Fisher (1935)	Ronald A. Fisher
Tipo	Randomized controlled experiment with blinding	Quantitative experimental design
Fonte seminal	Schulz, K. F., Altman, D. G., & Moher, D. (2010). CONSORT 2010 Statement: Updated guidelines for reporting parallel group randomised trials. BMJ, 340, c332.	Fisher, R. A. (1935). The Design of Experiments. Oliver and Boyd.
Outros nomes	double-blind split test, double-blinded A/B experiment, blinded two-arm randomized experiment, double-blind controlled A/B trial	factorial design, factorial ANOVA design, multi-factor experiment, crossed-factor design
Relacionados	5	6
Resumo	A double-blind A/B test is a randomized experiment that compares two variants — a control (A) and a treatment (B) — while concealing group assignment from both participants and those administering or assessing the experiment. Combining the causal isolation of randomized assignment with blinding on both sides eliminates expectation-driven bias from participants and evaluator bias from analysts or administrators, producing cleaner causal estimates of treatment effect.	A factorial experiment is an experimental design in which two or more independent variables (factors) are manipulated simultaneously, and every combination of their levels is tested. Introduced by Ronald Fisher in the 1920s–1930s, it is the standard approach whenever a researcher needs to detect not only the main effect of each factor but also whether the effect of one factor depends on the level of another — the interaction effect.