Comparar métodos

	Autoetnografia Digital	Autoetnografia
Área	Qualitativo	Qualitativo
Família	Process / pipeline	Process / pipeline
Ano de origem	2000s–2010s	Late 20th century (term coined 1979; method consolidated 1990s–2000s)
Autor original	Annette Markham; expanded through netnography work by Robert Kozinets	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979
Tipo	Qualitative self-reflexive design	Qualitative research method
Fonte seminal	Markham, A. N. (2013). Undermining 'data': A critical examination of a core term in scientific inquiry. First Monday, 18(10).	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947
Outros nomes	online autoethnography, virtual autoethnography, digital self-ethnography, networked autoethnography	auto-ethnography, AE, personal narrative research, self-ethnography
Relacionados	5	6
Resumo	Digital autoethnography is a qualitative research design in which the researcher systematically examines their own lived experience within digital environments — social media platforms, online communities, gaming worlds, digital workplaces, or other networked spaces — to illuminate broader cultural and social phenomena. Combining autoethnography's first-person reflexivity with the study of digital life, it treats personal digital traces, interactions, and self-representations as primary data.	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.