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	Gotowość do zapłaty (WTP) w ekonomii zdrowia	Analiza kosztów i efektywności (CEA)
Dziedzina	Ekonomika zdrowia	Ekonomika zdrowia
Rodzina	Process / pipeline	Process / pipeline
Rok powstania	1980s	1984
Twórca	Carson & Louviere (stated preference/contingent valuation methods)	Drummond & Stoddart (Health Economics Research Group, McMaster University)
Typ	Method	Method
Źródło pierwotne	Carson, R. T., & Louviere, J. J. (2011). A Common Nomenclature for Stated Choice Studies. In S. Hess & A. Daly (Eds.), Choice Modelling: The State of the Art and the State of Practice. Cheltenham: Edward Elgar.	Gold, M. R., Siegel, J. E., Russell, L. B., & Weinstein, M. C. (Eds.). (1996). Cost-Effectiveness in Health and Medicine. New York: Oxford University Press.
Inne nazwy	WTP, contingent valuation, stated preference method	CEA, ICER, Incremental Cost-Effectiveness Ratio
Pokrewne	5	5
Podsumowanie	Willingness to pay (WTP) is an economic valuation method that elicits what individuals or society are willing to spend for a health benefit or to avoid a health risk. Rooted in contingent valuation (Carson & Louviere, 1980s), WTP is used to monetize health outcomes for cost-benefit analysis and to infer implicit cost-effectiveness thresholds from actual healthcare spending patterns. Unlike revealed preference (observing actual spending behavior), WTP uses stated preferences—surveys asking respondents: 'How much would you pay for this health improvement?'	Cost-effectiveness analysis compares the incremental cost per unit of health benefit gained by one intervention relative to a comparator (standard care or best alternative). Developed rigorously in the 1980s by Drummond, Stoddart, and colleagues, CEA is now the standard framework for technology appraisal globally. NICE, HAS, CADTH, and other health technology assessment bodies use CEA to decide which treatments warrant public funding and at what price.