Metodebevisregister

MARKOR Market Orientation Scale

The MARKOR scale, developed by Kohli, Jaworski, and Kumar (1993), measures organizational market orientation—the degree to which an organization actively gathers and uses market intelligence to guide strategy and decision-making. MARKOR captures three core dimensions: Intelligence Generation (collecting customer and competitor information), Dissemination (sharing market knowledge across departments), and Responsiveness (acting on market insights). The scale is widely used in strategic management research to diagnose whether organizations are truly customer-focused or operate in a more internally driven manner.

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Kilderegister

Siteringer kopiert ordrett fra metodens kilderegister. Ingen påstandsnivåverifisering er underforstått fra dem.

Taksonomisk metoderegister · process-pipeline / marketing-management

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Kuraterte påstander

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Relaterte metoder

Generert fra metodegrafen og vist som maskinforslåtte relasjoner – ingen bevispåstand er underforstått.

Same method familyAmerican Customer Satisfaction Indexmachine-suggested · Relational suggestion, not evidence.Same method familyBrand Equity Scalemachine-suggested · Relational suggestion, not evidence.Same method familyCustomer Loyalty Scalemachine-suggested · Relational suggestion, not evidence.