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Digital etnografi×Narrativ metode×Netnografi×
FagfeltKvalitativKvalitativ forskningKvalitativ
FamilieProcess / pipelineProcess / pipelineProcess / pipeline
OpprinnelsesårLate 1990s – 2000s20001997 (coined); 2010 (first comprehensive methodology book)
OpphavspersonChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)D. Jean Clandinin and F. Michael ConnellyRobert V. Kozinets
TypeQualitative research methodMethodQualitative research method
Opprinnelig kildeKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass. link ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasonline ethnography, virtual ethnography, internet ethnography, netnographyNarrative Analysis, Narrative Research, Life Story Methodonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Relaterte636
SammendragDigital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGateSammenlign metoder: Digital Ethnography · Narrative Inquiry · Netnography. Hentet 2026-06-19 fra https://scholargate.app/no/compare