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Skala Keadilan Harga×Indeks Kepuasan Pelanggan Amerika (ACSI)×
BidangPengurusan PemasaranPengurusan Pemasaran
KeluargaProcess / pipelineProcess / pipeline
Tahun asal20041996
PengasasLing Xia, Kent B. Monroe, Jennifer L. CoxClaes Fornell, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, Barbara E. Bryant
JenisMulti-dimensional price fairness scaleStructural equation model for satisfaction and loyalty
Sumber perintisCampbell, M. C. (2005). Perceived Price Fairness. MIT Sloan Management Review, 46(3), 30-35. link ↗Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18. DOI ↗
AliasPricing Justice Scale, Fair Price Perception ScaleACSI, National Customer Satisfaction Index
Berkaitan34
RingkasanThe Price Fairness Scale (PFS), developed by Xia, Monroe, and Cox (2004), measures customer perception of whether a charged price is fair and reasonable relative to value received and market comparison. Price fairness assessment differs from absolute price satisfaction: customers may perceive a price as high but fair if quality justifies it, or as low but unfair if they suspect price discrimination or exploitation. The PFS captures three dimensions of price fairness judgment: Distributive Fairness (whether the price-value ratio is equitable), Procedural Fairness (whether the pricing process is transparent and non-discriminatory), and Interactional Fairness (whether pricing explanations are respectful). The scale is critical for premium pricing strategy, price increases, and dynamic pricing implementation.The American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyalty in a unified framework. Since 1994, ACSI data has been collected quarterly on thousands of customers across diverse U.S. industries, making it a key economic indicator and benchmark for organizational performance.
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ScholarGateBandingkan kaedah: Price Fairness Scale · American Customer Satisfaction Index. Dicapai 2026-06-19 daripada https://scholargate.app/ms/compare