Salīdzināt metodes
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| Cenas godīguma skala× | Amerikas Klientu apmierinātības indekss (ACSI)× | |
|---|---|---|
| Nozare | Mārketinga vadība | Mārketinga vadība |
| Saime | Process / pipeline | Process / pipeline |
| Izcelsmes gads≠ | 2004 | 1996 |
| Autors≠ | Ling Xia, Kent B. Monroe, Jennifer L. Cox | Claes Fornell, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha, Barbara E. Bryant |
| Tips≠ | Multi-dimensional price fairness scale | Structural equation model for satisfaction and loyalty |
| Pirmavots≠ | Campbell, M. C. (2005). Perceived Price Fairness. MIT Sloan Management Review, 46(3), 30-35. link ↗ | Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, Purpose, and Findings. Journal of Marketing, 60(4), 7-18. DOI ↗ |
| Citi nosaukumi | Pricing Justice Scale, Fair Price Perception Scale | ACSI, National Customer Satisfaction Index |
| Saistītās≠ | 3 | 4 |
| Kopsavilkums≠ | The Price Fairness Scale (PFS), developed by Xia, Monroe, and Cox (2004), measures customer perception of whether a charged price is fair and reasonable relative to value received and market comparison. Price fairness assessment differs from absolute price satisfaction: customers may perceive a price as high but fair if quality justifies it, or as low but unfair if they suspect price discrimination or exploitation. The PFS captures three dimensions of price fairness judgment: Distributive Fairness (whether the price-value ratio is equitable), Procedural Fairness (whether the pricing process is transparent and non-discriminatory), and Interactional Fairness (whether pricing explanations are respectful). The scale is critical for premium pricing strategy, price increases, and dynamic pricing implementation. | The American Customer Satisfaction Index (ACSI), developed by Fornell and colleagues in 1996, is a structural equation modeling-based approach to measuring and predicting customer satisfaction across industries and over time. ACSI assesses customer expectations, perceived value, perceived quality, complaints, and loyalty in a unified framework. Since 1994, ACSI data has been collected quarterly on thousands of customers across diverse U.S. industries, making it a key economic indicator and benchmark for organizational performance. |
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