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건강 경제학에서의 지불 의향가(WTP)×보건 경제학에서의 의사결정 분석 모델링×
분야보건경제학보건경제학
계열Process / pipelineProcess / pipeline
기원 연도1980s1975
창시자Carson & Louviere (stated preference/contingent valuation methods)Pauker & Kassirer (medical decision analysis, Massachusetts General Hospital)
유형MethodMethod
원전Carson, R. T., & Louviere, J. J. (2011). A Common Nomenclature for Stated Choice Studies. In S. Hess & A. Daly (Eds.), Choice Modelling: The State of the Art and the State of Practice. Cheltenham: Edward Elgar. link ↗Pauker, S. G., & Kassirer, J. P. (1975). Therapeutic Decision Making: A Cost-Benefit Analysis. New England Journal of Medicine, 293(5), 229-234. DOI ↗
별칭WTP, contingent valuation, stated preference methoddecision analysis, decision tree, decision model, health economic model
관련55
요약Willingness to pay (WTP) is an economic valuation method that elicits what individuals or society are willing to spend for a health benefit or to avoid a health risk. Rooted in contingent valuation (Carson & Louviere, 1980s), WTP is used to monetize health outcomes for cost-benefit analysis and to infer implicit cost-effectiveness thresholds from actual healthcare spending patterns. Unlike revealed preference (observing actual spending behavior), WTP uses stated preferences—surveys asking respondents: 'How much would you pay for this health improvement?'Decision analytic modeling is a systematic framework for comparing health interventions by integrating evidence on probabilities, outcomes, costs, and patient preferences into a quantitative model. Developed by Pauker and Kassirer in 1975, decision analysis structures clinical uncertainty and economic trade-offs, enabling transparent comparison of treatment options and identification of optimal strategies. Used in health technology assessment, clinical practice guideline development, and resource allocation decisions.
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ScholarGate방법 비교: Willingness to Pay in Health · Decision Analytic Modeling. 2026-06-19에 다음에서 검색함: https://scholargate.app/ko/compare