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Wild Card Analysis×Intuitive Logics Scenario Planning×
분야Futures Foresight StudiesFutures Foresight Studies
계열Process / pipelineProcess / pipeline
기원 연도20091995
창시자Futures studies surprise-analysis tradition (Millennium Project / Futures Research Methodology); foresight process framing by Joseph VorosSRI International / Royal Dutch Shell tradition; Paul J. H. Schoemaker (codification)
유형Surprise-assessment pipeline for low-probability, high-impact eventsDeductive scenario-construction pipeline using two critical uncertainties
원전Glenn, J. C., & Gordon, T. J. (Eds.). (2009). Futures Research Methodology, Version 3.0. The Millennium Project. ISBN: 9780981894119Schoemaker, P. J. H. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, 36(2), 25-40. link ↗
별칭Wild Cards, Wildcard Analysis, High-Impact Low-Probability Event Analysis, Surprise Event AnalysisIntuitive Logics, 2x2 Scenario Matrix, Deductive Scenario Method, SRI Scenario Planning
관련43
요약Wild card analysis is a futures method for confronting low-probability, high-impact surprise events — the abrupt discontinuities that conventional planning, anchored on expected trends, tends to ignore precisely because they are unlikely. The discipline of the method is to take such events seriously without succumbing to alarmism: to generate a deliberate set of plausible wild cards, assess each for its likelihood and the severity of its consequences, estimate how much warning the organization would have, and gauge its vulnerability. The payoff is not a prediction but robustness — strategies, capabilities, and contingency plans that hold up across a range of shocks rather than only in the expected future. As codified in the Millennium Project's Futures Research Methodology and located within Joseph Voros's generic foresight process, wild card analysis complements trend-based foresight by deliberately stress-testing the organization against the rare events that, by their very impact, can dominate its fate.Intuitive logics is the most widely used family of scenario-planning methods, in which a small set of internally consistent, plausible stories about the future is constructed deductively from a few critical uncertainties. Rooted in the practice pioneered at SRI International and at Royal Dutch Shell in the 1970s, and codified for strategic thinking by Paul Schoemaker in his 1995 Sloan Management Review article, the approach asks a planning team to identify the driving forces shaping a focal decision, rank them by how much they matter and how uncertain they are, and select two critical uncertainties that become the orthogonal axes of a two-by-two matrix. The four quadrants define four contrasting but coherent futures, each developed into a narrative. The aim is not to predict but to stretch managers' mental models and to stress-test strategy against a manageable spread of qualitatively different worlds.
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