방법 비교

	Visual Preference Survey	Placemaking Evaluation
분야	Urban Studies	Urban Studies
계열	Process / pipeline	Process / pipeline
기원 연도	1994	2000
창시자	Anton C. Nelessen	Project for Public Spaces (drawing on William H. Whyte and Jan Gehl)
유형	Survey eliciting community design preferences by rating images	Structured before/after evaluation of public-space quality and use
원전	Nelessen, A. C. (1994). Visions for a New American Dream: Process, Principles, and an Ordinance to Plan and Design Small Communities. American Planning Association. ISBN: 9780918286888	Carmona, M. (2019). Principles for public space design, planning to do better. URBAN DESIGN International, 24, 47–59.
별칭	VPS, Visual Preference Analysis, Image Preference Survey, Nelessen Visual Preference Survey	Place Diagram Evaluation, Power of 10 Assessment, Public-Space Quality Audit, Before-and-After Placemaking Study
관련	4	4
요약	A visual preference survey (VPS) elicits a community's design preferences by asking residents to rate a curated set of photographs — of streets, buildings, public spaces, and landscapes — on a simple numeric scale. Developed and popularized by planner Anton Nelessen, it turns the often vague question of what a community wants its environment to look like into comparable scores, revealing which images people reward, which they reject, and where they agree or disagree. The averaged ratings give planners a defensible visual brief grounded in resident preference rather than professional taste.	Placemaking evaluation is the structured assessment of whether a public-space intervention — a redesigned plaza, a reclaimed street, a new pocket park — actually makes the place more sociable, comfortable, and well used. Drawing on the observational tradition of William H. Whyte and Jan Gehl and codified by the Project for Public Spaces, it combines qualitative place-quality judgements with countable measures of activity, often comparing the same site before and after the change. The result is evidence that a place works for people rather than a designer's assertion that it should.