방법 비교

	시각적 유발 시각 분석	시각적 유발 주제 분석
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	2000s–2010s (consolidation as a combined approach)	2000s–2010s
창시자	Synthesised from photo elicitation (Collier, 1957; Harper, 2002) and visual analysis traditions (Rose; Banks)	Synthesised from Harper's photo elicitation (2002) and Braun and Clarke's thematic analysis (2006); applied as an integrated method from the 2010s onward
유형	Qualitative combined method	Qualitative data collection and analysis approach
원전	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.
별칭	VEVA, photo-elicitation visual analysis, image elicitation visual analysis, participatory visual analysis	VETA, photo elicitation thematic analysis, image-based thematic analysis, visual-data thematic analysis
관련	4	3
요약	Visual Elicitation Visual Analysis (VEVA) is a qualitative method that uses photographs or other images as interview stimuli to prompt participant engagement, then subjects the resulting visual materials — both the stimuli and any participant-produced images — to systematic visual analysis. The approach treats images as the primary analytic object, examining composition, symbolism, and visual meaning rather than limiting analysis to the verbal discourse images generate. VEVA is particularly powerful in participatory visual research and photo-voice studies where images are both elicitation tools and data.	Visual elicitation thematic analysis (VETA) is a qualitative method that uses photographs, drawings, or other images as interview stimuli to provoke richer verbal accounts, then subjects those accounts to systematic thematic analysis. By grounding conversation in concrete visual material, the method unlocks meanings, memories, and tacit knowledge that purely verbal questioning often fails to reach. It is widely used in health, education, community, and organisational research.