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시각적 유발 담화 분석×담화 분석×
분야질적 방법질적 연구
계열Process / pipelineProcess / pipeline
기원 연도Late 1990s–2000s (consolidation as a combined approach)1989 (Fairclough); 1987 (Potter & Wetherell)
창시자Synthesised from photo-elicitation (Clark, 1969; Harper, 2002) and discourse analysis (Foucault; Fairclough)Norman Fairclough; Jonathan Potter and Margaret Wetherell
유형Qualitative combined methodMethod
원전Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26. DOI ↗Fairclough, N. (1989). Language and power. Longman. link ↗
별칭VEDA, photo-elicitation discourse analysis, image-elicitation discourse analysis, visual elicitation interview analysisDA, Critical Discourse Analysis, Discursive Analysis
관련52
요약Visual Elicitation Discourse Analysis (VEDA) is a qualitative method that uses photographs or other images as interview stimuli to generate participant talk, which is then subjected to systematic discourse analysis. By anchoring conversation in concrete visual materials, VEDA accesses meanings, ideologies, and subject positions that purely verbal questioning often fails to surface. The approach combines the depth of elicitation interviewing with the critical, language-focused rigour of discourse analysis.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGate방법 비교: Visual Elicitation Discourse Analysis · Discourse Analysis. 2026-06-17에 다음에서 검색함: https://scholargate.app/ko/compare