방법 비교

	시각 콘텐츠 분석	영화 서사 분석
분야	미디어 연구	미디어 연구
계열	Process / pipeline	Process / pipeline
기원 연도	1955	1980
창시자	Erwin Panofsky, Gillian Rose	Gérard Genette, Mieke Bal
유형	Multi-layered analytical method for interpreting images and visual meaning	Analytical pipeline for deconstructing cinematic narrative structure
원전	Panofsky, E. (1955). Meaning in the Visual Arts. Doubleday.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
별칭	visual analysis, image analysis, iconographic analysis	narrative structure analysis, story analysis in cinema
관련	5	5
요약	Visual Content Analysis is a systematic qualitative method for interpreting images, photographs, films, and other visual media to understand their meanings, social contexts, and cultural significance. Developed from art history, semiotics, and cultural studies—particularly Erwin Panofsky's iconographic method and contemporary approaches by Gillian Rose and Kress and Van Leeuwen—it decodes how images communicate through composition, color, symbol, and cultural convention. The method recognizes that images are not transparent representations but complex texts that require careful interpretive work to reveal embedded meanings and ideological assumptions.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.