방법 비교

	시각 분석	민족지학(Ethnography)
분야	질적 방법	질적 방법
계열	Process / pipeline	Process / pipeline
기원 연도	Formalized in social sciences from the 1980s–2000s	c. 1922 (Malinowski's Argonauts of the Western Pacific)
창시자	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks	Bronisław Malinowski (modern ethnography); rooted in 19th-century anthropology
유형	Qualitative research approach	Qualitative fieldwork tradition
원전	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056	Hammersley, M. & Atkinson, P. (2019). Ethnography: Principles in Practice (4th ed.). Routledge. ISBN: 978-1138504462
별칭	visual research methods, image analysis, visual inquiry, visual data analysis	Etnografi, participant observation, fieldwork, ethnographic research
관련	6	5
요약	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.	Ethnography is a qualitative research tradition in which a researcher immerses themselves in a social group or community over an extended period — typically three to six months or longer — to study its culture, values, and behaviours in their natural setting. Originating in social and cultural anthropology, and consolidated as a rigorous method by Bronisław Malinowski in the early twentieth century, ethnography produces rich, contextualised accounts of how people live, work, and make meaning together.