방법 비교

	Vignette Experiment	Factorial Survey Experiment
분야	Political Science	Political Science
계열	Process / pipeline	Process / pipeline
기원 연도	—	1982
창시자	Survey and social-psychological research traditions	Peter H. Rossi and collaborators
유형	Randomized experiment using short described scenarios	Multi-factor randomized vignette experiment
원전	Atzmüller, C., & Steiner, P. M. (2010). Experimental Vignette Studies in Survey Research. Methodology, 6(3), 128–138.	Wallander, L. (2009). 25 Years of Factorial Surveys in Sociology: A Review. Social Science Research, 38(3), 505–520.
별칭	Vignette study, Experimental vignette, Scenario experiment, Text-vignette experiment	Factorial survey, Factorial survey approach, Multi-factor vignette survey, Rossi vignette method
관련	3	3
요약	A vignette experiment presents respondents with a short, carefully constructed description of a person, situation, or scenario — a vignette — in which one or more features are experimentally manipulated, and then asks for a judgment, attitude, or intended action. By randomizing which version of the scenario each respondent reads, the researcher isolates the causal effect of each manipulated feature on the elicited judgment, combining the realism of a concrete scenario with the causal leverage of an experiment.	A factorial survey experiment, often simply called a factorial survey, asks respondents to judge short descriptions — vignettes — whose multiple features are fully crossed and randomly varied. By factorially combining many dimensions, each at several levels, the design generates a large universe of vignettes; respondents rate a random sample of them, and regression of the ratings on the dimension levels recovers the independent causal effect of each feature on judgment. It scales the single-scenario vignette experiment up to many simultaneously manipulated attributes.