방법 비교

	Verbal-Guise Technique	Matched-Guise Technique
분야	언어학	언어학
계열	Process / pipeline	Process / pipeline
기원 연도	2010	1960
창시자	Language-attitudes researchers (variant of Lambert's matched guise; synthesis by Peter Garrett)	Wallace Lambert and colleagues
유형	Indirect experimental measure of language attitudes	Indirect experimental measure of language attitudes
원전	Garrett, P. (2010). Attitudes to Language. Cambridge University Press. ISBN: 9780521759175	Lambert, W. E., Hodgson, R. C., Gardner, R. C., & Fillenbaum, S. (1960). Evaluational reactions to spoken languages. Journal of Abnormal and Social Psychology, 60(1), 44–51.
별칭	Verbal Guise Test, Speaker Evaluation Verbal Guise, Verbal-Guise Experiment	Matched Guise Test, Matched-Guise Experiment, Language Attitude Matched Guise
관련	3	2
요약	The verbal-guise technique is the naturalistic cousin of the matched-guise technique for measuring language attitudes. Instead of one bidialectal speaker producing every variety, different speakers each produce a single variety, and listeners rate each speaker on personality and status trait scales. This solves the matched-guise problem of finding speakers who can authentically and equivalently perform two or more varieties, and it uses genuine native voices for each variety — but at the cost of reintroducing speaker-to-speaker differences as a potential confound. It remains a core instrument in the speaker-evaluation paradigm for studying covert attitudes toward accents, dialects, and languages.	The matched-guise technique is an indirect experimental method for measuring attitudes toward languages, dialects, and accents. Developed by Wallace Lambert and colleagues in 1960, it has the same bilingual or bidialectal speaker record the same passage in two or more language varieties ('guises'); listeners, believing they are hearing different speakers, rate each recording on personality and status traits. Because the voice, content, and delivery are held constant, any differences in the ratings can be attributed to listeners' attitudes toward the variety itself.