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단일 눈가림 야외 실험 (Single-blind Field Experiment)×전후 검사 실험 설계×
분야실험설계실험설계
계열Process / pipelineProcess / pipeline
기원 연도Mid-20th century (blinding conventions formalised 1940s–1960s)1963 (formalized in Campbell & Stanley)
창시자Established practice in experimental social science and clinical research; codified by Campbell & Stanley (1963) and Shadish, Cook & Campbell (2002)Donald T. Campbell and Julian C. Stanley
유형Controlled field experiment with partial blindingExperimental / quasi-experimental research design
원전Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Experimental and Quasi-Experimental Designs for Generalized Causal Inference. Houghton Mifflin. ISBN: 978-0395615560Campbell, D. T., & Stanley, J. C. (1963). Experimental and Quasi-Experimental Designs for Research. Rand McNally. link ↗
별칭single-masked field experiment, field experiment with single blinding, single-blind natural-setting trialpretest-posttest design, before-after design, pre-post design, two-wave experimental design
관련65
요약A single-blind field experiment combines real-world experimental conditions with partial blinding: either participants or outcome assessors — but not both — are kept unaware of treatment assignment. This design reduces demand characteristics or observer bias while preserving ecological validity, making it a practical middle ground when full double-blinding is logistically infeasible in naturalistic settings.The pretest-posttest experimental design measures participants on the outcome variable before and after treatment, typically with random assignment to treatment and control groups. The difference between pre- and post-scores isolates the treatment effect from baseline variation, making this one of the most widely used frameworks in experimental and quasi-experimental research across education, psychology, medicine, and the social sciences.
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