방법 비교

	강건한 인과 영향 분석	인과 충격 분석
분야	인과추론	인과추론
계열	Regression model	Regression model
기원 연도	2015	2015
창시자	Brodersen, Gallusser, Koehler, Remy & Scott (foundational CausalImpact framework)	Kay H. Brodersen, Fabian Gallusser, Jim Koehler, Nicolas Remy, Steven L. Scott (Google)
유형	Bayesian causal inference with robustness validation	Bayesian causal inference / counterfactual forecasting
원전	Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (2015). Inferring causal impact using Bayesian structural time-series models. Annals of Applied Statistics, 9(1), 247-274.	Brodersen, K. H., Gallusser, F., Koehler, J., Remy, N., & Scott, S. L. (2015). Inferring causal impact using Bayesian structural time-series models. Annals of Applied Statistics, 9(1), 247-274.
별칭	robust CausalImpact, sensitivity-augmented causal impact, causal impact with robustness checks, robust BSTS causal inference	CausalImpact, BSTS causal inference, Bayesian causal impact, counterfactual time-series analysis
관련	5	5
요약	Robust Causal Impact Analysis extends the Bayesian structural time-series CausalImpact framework (Brodersen et al., 2015) by embedding systematic robustness checks — in-time placebo tests, in-space placebo controls, covariate sensitivity analysis, and prior sensitivity assessments — to verify that a detected intervention effect is genuine and not an artifact of model choices or coincidental data patterns.	Causal Impact Analysis, introduced by Brodersen et al. (2015) at Google, uses Bayesian structural time-series models to estimate what would have happened to an outcome had an intervention never occurred. By constructing a probabilistic counterfactual from pre-treatment data and control covariates, it quantifies point-in-time and cumulative treatment effects with full posterior uncertainty intervals.