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Rhetorical Analysis×Framing Analysis×
분야CommunicationCommunication
계열Process / pipelineProcess / pipeline
기원 연도20171993
창시자Classical rhetoric (Aristotle); modern criticism systematized by FossRobert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin
유형Interpretive analysis of how symbolic messages persuade and create meaningInterpretive-quantitative analysis of how messages select and emphasize aspects of reality
원전Foss, S. K. (2017). Rhetorical Criticism: Exploration and Practice (5th ed.). Long Grove, IL: Waveland Press. ISBN: 9781478634898Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58. DOI ↗
별칭Rhetorical criticism, Rhetorical analysis method, Rhetorical critique, Retorik AnalizFrame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi
관련45
요약Rhetorical analysis, or rhetorical criticism, is the systematic interpretation of how symbolic messages — speeches, texts, images, campaigns — work to persuade audiences and create meaning. Rooted in classical rhetoric and codified for contemporary practice by scholars like Sonja Foss, it examines the strategies a message uses, the situation it responds to, and the effects it invites, producing an argued interpretation rather than a count.Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.
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